Take a Step, Save the Ocean

Ocean is one of the brilliant habitats that nurture countless species in an interdependent ecosystem.

Every species is important and play a unique role in the whole system. Even the subtlest change in one component may well lead to a chain of events, and at its worst the collapse of the whole eco-system. For example, cownose ray has become more abundant due to overfishing of sharks, the predator of cownose ray. Consequently, the population of scallop declines. Not only was the ecosystem affected, some century-old fisheries were forced to shut down as well.

 Buy SmartEat SmartUse Smart
IssueMarine pollutionOverfishingMarine debris
You can make a change!
  • Choose sunscreen with physical filter or eco-friendly compounds
  • Choose natural facial scrub
  • Use biodegradable shampoo during boat trip
  • Consume sustainable seafood recommended on the sustainable seafood guide
    • Green to go, yellow to think, red to stop
  • Use less plastic
    • Say no to drinking straws
    • Bring your own bottle
  • Use your own utensils
    • Say no to disposable utensils
    What is happening
    • Chemicals in these products might cause coral bleaching.
    • Plastic micro-beads will pass through sewage treatment facilities and being flushed out to the sea as they are too small to be filtered.
    • These micro-beads may be ingested by corals and other marine organisms.
    • Intense non-selective fishing practices and unregulated fishing activities have resulted in a significant drop in the number of marine animals.
    • ~60% of marine debris is plastic waste.
    • Marine animals often mistake plastic for food. Such ingestion of indigestible plastics will make the animal feel full, but it will lead to malnutrition or starvation, or even death.
    Help the SpeciesCoral, Chinese white dolphin, Finless porpoise, Yellow seahorseChinese white dolphin, Finless porpoise, Yellow seahorseChinese horseshoe crab, Chinese white dolphin,
    Finless porpoise

    For every step that you take

    You are also creating a brighter future for every species living in the ocean!

    5 threatened marine species

    Coral_Shadow sin


    Few threatened species

    Found in tropical waters throughout the world, coral is home to countless species. Pollution and climate change, which might lead to extensive coral bleaching, are the two major threats faced by the species.

    Grant Abel

    Chinese white dolphin

    Near threatened*

    They can be found in the western waters of Hong Kong. Habitat loss, high speed vessel traffic and fishing gear entanglement are threatening their survival, resulting in a continuous abundance decline.


    Chinese horseshoe crab

    Data deficient*

    The “living fossils” have been living on earth long before the appearance of dinosaurs. However, the species is experiencing a drastic decline in its juvenile population due to the loss of habitat resulted from coastal development and pollution.

    DSCN0658 - AFCD

    Indo-Pacific Finless porpoise


    They live in the eastern and southern waters of Hong Kong with only about 200 remaining individuals.  Their population is under threats including high speed vessel traffic and fishing gear entanglement.

    Stan Shea seahorse

    Yellow seahorse


    A more common seahorse species in Hong Kong.

    Seahorses are overexploited as a kind of traditional medicine. They are further threatened by habitat destruction due to marine pollution and coastal development.

    * According to the International Union for Conservation of Nature (IUCN) Red List of Threatened Species